ReDesk
Brand Guidelines
Guidelines for representing the ReDesk brand with clarity and consistency
Brand Name
“ReDesk” is always written as a single word with a capital “R” and “D.” It serves as the brand name for both our company and product (not “ReDesk app” or variations).
When referencing specific features or releases, please capitalize them as proper nouns (e.g., “ReDeskCloud”).
Logo
ReDesk
The ReDesk logo features a gradient llama icon in a rounded square with "ReDesk" in clean sans-serif typography. The rainbow gradient reflects our broad appeal across developer and enterprise audiences, while the bold typeface conveys technical professionalism.
Use the LlamaIndex wordmark whenever space allows, as it carries stronger brand recognition. For tight layouts or logo only displays, the LlamaIndex logomark is a concise way to refer to LlamaIndex. Use with good judgment for your audience.
Ensure ample space around all LlamaIndex assets to maintain clarity and impact. Whether scaling up or down, allow them to breathe avoid making them feel cramped or cluttered.
ReDeskReDesk
ReDeskCloudWorkflowsReDeskColors
Solid colors
Our color system balances strong neutrals with expressive accents. Neutral tones provide structure and clarity, while vibrant shades bring energy across product and brand experiences.
OFF WHITE
HEX #F5F5F5
RGB 245 / 245 / 245
LIGHT GREY
HEX #E7E7E7
RGB 231 / 231 / 231
BLACK
HEX #000000
RGB 0 / 0 / 0
DARK GREY
HEX #737373
RGB 115 / 115 / 115
VIBRANT BLUE
HEX #00F6FF
LIGHT BLUE
HEX #7CFCFF
VIBRANT PURPLE
HEX #4B00FF
MID PURPLE
HEX #338CFF
Gradients
Our gradient system reflects our dual audience approach. The General Gradient seamlessly blends the Enterprise Gradient (blue to purple) with the Dev Gradient (pink to orange), creating a unified visual identity that bridges professional reliability with developer creativity and innovation.
ENTERPRISE GRADIENT
linear-gradient(180deg,
#92AEFF 25%,
#12D4FF 90%)
DEV GRADIENT
linear-gradient(180deg,
#FF8705 0%,
#FF8DF2 75%)
GENERAL BACKGROUND GRADIENT
linear-gradient(180deg,
#96E7F9 0%,
#92AEFF 30%,
#FF8DF2 60%,
#FF8705 100%)
GENERAL STROKE GRADIENT
linear-gradient(180deg,
#37D7FA 0%,
#4B72FE 40%,
#FF8DF2 63%,
#FF8705 100%)
Typography
ReDesk typography centers on a clean and precise type system that reflects our focus on clarity and technical precision. Our primary font serves as the heading system, while our secondary font handles body text to ensure readability and consistency across all communications. A complementary monospace font adds a sharp, technical edge that reinforces ReDesk’s forward-thinking identity.
Headline text
in two lines goes here.
This is where supporting text goes expanding on the headline with a clear, informative message. This is where supporting text goes expanding on the headline with a clear, informative message. This is where supporting text goes expanding on the headline with a clear, informative message.